What Qualified MQLs does
Qualified MQLs runs marketing programs that produce qualified MQLs for teams that need MQLs that convert. Work is researched by people and delivered in the format your team already uses.
MQL programs
Marketing-qualified leads that match your scoring.
We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.
- Agreed scoring criteria
- Content-led engagement
- CRM-ready lead records
SQL qualification
Sales-qualified leads your reps can act on.
Our team follows up on interest, confirms need, timing and role, and only passes on conversations that meet your definition of sales-ready. Your reps spend their time where a deal is possible.
- Need, timing and authority checks
- Call or email qualification
- Notes your reps can use
Data cleansing and validation
Fewer bounces, fewer duplicates.
We validate emails, remove duplicates, standardise fields and flag contacts who have moved on, so your database reflects who is actually there today.
- Email verification
- De-duplication
- Job-change flags
Lead nurturing
Stay useful until the buyer is ready.
Most buyers aren't ready on first contact. We run helpful, low-pressure nurture programs that keep you in the conversation and flag the moment a lead becomes sales-ready.
- Stage-based nurture tracks
- Re-engagement of old leads
- Hand-off when interest returns